menu mind games

The new book, “Priceless: The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone explores the marketing tricks used in menus and how something as seemingly harmless as typography can draw you towards or away from that pricey plate.

Click here to see what Poundstone reveals the restaurant Balthazar’s menu and what each marked number means…

{spotted on new york magazine}

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